One of the most difficult aspects of a campaign is a public calendar, even more so a calendar online. A great tool we utilize is Eventful. Eventful makes it easy to organize a political calendar in a social network setting. Your event feed can be turned into a widget that is easily plugged into you website. Several of our clients use Eventful and have had great success.

Read more about how we use Eventful here. 

Patrick Ruffini has great analysis of the length of fundraising emails between McCain, Obama, and Hillary. I always stress that “short and sweet” emails can be more effective. A blast email is similar to the front page of a newspaper. The headline (subject line) has to be attention grabbing. The most important part of the email must be “above the fold,” and links must be at the top. Also, the content must be interesting and relevant to the reader.

Congratulations to Pat McCrory and his campaign team for their primary victory on May 6. It certainly was an impressive victory and we excited to announce www.patmccrory.com. We will post a summary of the site shortly. Once again, congratulations to the McCrory team.

iWeb Strategies is currently taking applications for our Fall Internship Program. If you are interested in applying for these programs, please submit your application.

iWeb Strategies is an online political consulting firm. We help campaigns and organizations build complete online programs using the perfect mix of Communications, Grassroots and Fundraising. We work towards this goal by providing customer service and unmatched support.

We haven't been blogging as much as we had hoped on this site thus far. You can read why here.

We are very excited to be starting something special and we promise to pay some attention to our blog.